Ep 7.30 - You've Been Warned - Fan or Fool - Target, Jay-Z, and Beyoncé Are Fooling You
Host Kiné Corder sounds the alarm on a calculated corporate strategy she believes is designed to lure Black consumers back to Target — a company that recently dismantled its DEI and Black small business programs. Kiné connects the dots between Target's boycott fallout, celebrity brand deals (Jay-Z, Beyoncé, Russell Wilson, and Ciara), and the power of conscious spending. She challenges listeners to ask themselves a hard question: Are you a fan of these celebrities — or their fool?
5 Key Takeaways:
- 1:14 — Target, Jay-Z, Beyoncé, Russell, and Ciara may all be working together to pull Black consumers back into stores that dropped DEI programs.
- 7:10 — Target noticed the boycott hurt their bottom line and launched a plan to win Black dollars back — without restoring the Black-owned business programs they cut.
- 9:49 — Corporations use celebrities to influence Black consumers because they know fans follow and buy what their favorites endorse.
- 13:15 — As a conscious consumer, you must decide if you're supporting a brand — or being used by one.
- 19:17 — Know where you stand and seek out Black-owned and small businesses before defaulting to corporate giants.
Episode Quote:
"Be a fan, just don't be a fool. Do what you want with this information — but just know where you stand with Target."
— Kiné Corder
Call to Action:
If this episode had you thinking, talking, or side-eyeing your shopping cart — share it with someone who needs to hear it.
Rate & Review the Show:
⭐ Apple Podcasts → Search What Keeps You Up At Night, scroll down, and leave a 5-star review.
⭐ Spotify → Hit the star icon on the show page to rate us.
⭐ Everywhere you listen → Leave a review — it helps more conscious consumers find the show.
Your reviews keep this conversation going. Thank you for listening. 💛
